As an entrepreneur or small business owner, your number role within your organization is that of the CEO. However, what I’ve have noticed after coaching 1,000s of business owners is many of them actually become the Chief of Everything Officer instead. Here’s the challenge, without intentional focus on the vision of the company you will find yourself creating a JOB versus a business.
The answer to this question lies in your ability to step away from your business for three months – 1, 2, and 3 and still have revenue coming in. If you answer no to this question and you HAVE to be involved in the day-to-day operations of your business, you have unfortunately created a glorified job. Don’t worry…there is hope. I was exactly like you were and although I loved what I do. I found myself unable to leave my business without stress. My stress was around my ability to serve my clients and also stress around generating income. What I’ve and now teach is that without having the right systems and people in place you will find yourself on the proverbial hamster wheel going nowhere.
You probably heard of the saying “success leaves clues” and yes so does failure. Over the past decade, I had the pleasure of working with successful business owners and companies to help them to create a business that is alignment with their core values. I’ve worked for companies that you have never heard of as well as companies like T-Mobile and Microsoft and whether your business is an Army of One or a multi-million dollar organization business is the same. It is all about scale. The key factor that business owners MUST focus their attention falls into 4 Quadrants:
The stage that you find yourself within your business will determine what area we will begin coaching your and your team in.
Let’s look at each quadrant closer:
This quadrant focuses specifically on the company’s vision and strategy. “Where there is no vision, the people perish. Where there is a vision the people flourish.” Your ability to create a business that you love comes from aligning your vision, mission, values and guiding principles within your organization.
You would be surprised by how many companies lack a mission and vision statement, even those companies that have been in existed for over ten years. So, if you fall in that category don’t feel bad. You are in the right place and we are committed to helping you to really uncover WHY you are in business.
How can you hire the right fit unless you know where you’re going, why you do what you do and who you are here to serve?
Once you have the vision and strategic plan the next step is…
Let me just say that being a visionary is great. I am a big-thinker so I love the planning process. As a matter fact, I am such a big picture thinker that I am able to see my client’s business 20 years from now. For many of my clients, I can see their business sold and them lying on the beach in Maui drinking a Mai-Tai. My gift is big strategic planner and I have the ability to reverse engineer and put into place the step-by-step process to get you there.
As I was saying, visioning is great AND someone needs to make sales. Getting the Biz looks at (2) key areas – SALES and MARKETING. The mistake that many small business owners and entrepreneurs make is picking the wrong target audience to sell their products or services. By identifying your ideal client you will not only save yourself time, energy and money; you will also save yourself a ton of frustration.
Why would you work someone who doesn’t value your expertise? Why would your work with someone who wants to barter, negotiate or get your services for FREE or scholarship? Why would you work with a pain-in-the-you-know what? And yet we will sometimes sacrifice our self-esteem and self-worth to work with customers who don’t really value us. If you have ever heard “I would love to work with you BUT…” Those words come straight from the mouth of an UN-Ideal Client.
Your Ideal Client is someone who is happy, willing and able to pay you top dollar for your products or services. They are what I affectionately like to call your marketplace evangelist. Not only is their life cycle longer, they are also great REFERRAL partners.
Getting the Biz also means creating systems for lead generation, lead follow-up and lead conversion. I am surprise by how many people market their business and then they don’t follow up with the leads that bubble up. The reason why is because they lack SYSTEMS. It is great to market but at the end of the day NO SALES = NO PROFIT = NO BUSINESS.
Our coaching and training programs are design to support you in creating the SYSTEMS that you need to consistently generate predictable RESULTS.
Here’s the interesting thing that I have notice. Many people are great at marketing and they are great at lead conversion and where they struggle is the client on-ramp or what I like to call delivering the goods. Once your future client say “YES!” your next step is…
The focus of Doing the Biz is Client/Customer Delivery. It is the “client experience.” How do you WOW your clients? How do you deliver such an exceptional experience that they never want to leave you? My average coaching client retention is 4 ½ years. That is not by accident but by design. The client experience begins with the first touch point to the on-going touch points.
If you are in Stage 2 in your business, your focus should be on marketing and customer service. Your goal is to make your clients feel like a V.I.P. and we will show you exactly how you can do this even if you have a limited budget.
The last area of focus in your business is…
This quadrant focuses on operations, human resources and finance. This is the day-to-day non-negotiable that keeps EVERY business running smoothly. From hiring the right fit, to choosing the right software system, without focus attention on running the biz you will find you are like a ship without a rudder being toss to and from and putting out fires due to no process, systems or world-class team.
We do not work with everyone. We only work with serious entrepreneurs and small business owners who are committed to growing not just a profitable business; they also want to make an impact and difference in the lives they are here to serve.
Ready to move forward, follow these 3 easy steps:
STEP 1: TAKE THE ASSESSMENT (Click Here to begin assessment)
STEP 2: SCHEDULE AN APPOINTMENT TO REVIEW THE RESULTS WITH ME OR ONE OF OUR BUSINESS GROWTH CONSULTANTS (Click the Free Consultation Button below to schedule appointment)
STEP 3: DETERMINE WHAT PROGRAM IS BEST FOR YOUR OVERALL GOALS